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Children drawn to colourful cigarette packets, study shows

CHILDREN find colourful cigarette packets appealing but are repelled by products that have plain packaging.

The Irish Cancer Society studied pupils from third class in Scoil Aonghusa primary school in Tallaght, Dublin, who were shown branded cigarette packs and asked what they thought of them.

"The children found the packs appealing and were particularly positive about the bright colours and rainbow-coloured effects used on some packs," it found.

"They felt that the pink slimline packs would appeal to young girls. They also liked the 'fancy writing' used on the packs."

The findings are featured on a new video on YouTube from the Irish Cancer Society.

"Young people are a key target market for the tobacco industry, which needs to recruit 50 new smokers a day to replace those who have either died or quit, in order to keep making profits. Most of these new smokers are children.

"Around 80pc of smokers start before the age of 18 and children in Ireland began smoking at an earlier age than in any other country in Europe," said a spokeswoman.

The children who were shown examples of what plain packaging may look like responded negatively and called them "disgusting and gross".

"One of the boys remarked that he did not know how people could buy the cigarettes in plain packs. They felt that plain packs show what it (smoking) does to you and were shocked by the images of the health effects of smoking used on the plain packs."

Health Minister James Reilly has secured the agreement of the Cabinet to introduce standardised packaging for tobacco products in Ireland, and he welcomed the video.

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