Air New Zealand has teamed up with the All Blacks to tackle the airline's latest on board safety video.
'Men in Black: Safety Defenders' was inspired by the Columbia Pictures global film franchise, Men in Black.
It features All Blacks captain Richie McCaw and out-half Dan Carter as sharp-suited agents, with a cameo from former England enforcer Martin Johnson.
This is not the first time Air New Zealand has reached for the stars.
Last October, the airline released a Hobbit-themed take on the in-flight demo - a production crammed with marauding Orcs, Elves, Hobbits, Wizards and cameos from Elijah Wood and director Peter Jackson.
Previous efforts starred Bear Grylls and Snoop Dogg - with an earlier Hobbit safety video ('An Unexpected Briefing') gaining over 12 million views on YouTube.
The latest effort has been created in partnership with Sony Pictures - and features further cameos from Rip Torn (who starred in the original Men in Black franchise), David Campese and Agustin Pichot.
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