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WATCH: All Black rugby stars touch down in brilliant Air New Zealand safety video
Air New Zealand has teamed up with the All Blacks to tackle the airline's latest on board safety video.
'Men in Black: Safety Defenders' was inspired by the Columbia Pictures global film franchise, Men in Black.
It features All Blacks captain Richie McCaw and out-half Dan Carter as sharp-suited agents, with a cameo from former England enforcer Martin Johnson.
This is not the first time Air New Zealand has reached for the stars.
Last October, the airline released a Hobbit-themed take on the in-flight demo - a production crammed with marauding Orcs, Elves, Hobbits, Wizards and cameos from Elijah Wood and director Peter Jackson.
Previous efforts starred Bear Grylls and Snoop Dogg - with an earlier Hobbit safety video ('An Unexpected Briefing') gaining over 12 million views on YouTube.
The latest effort has been created in partnership with Sony Pictures - and features further cameos from Rip Torn (who starred in the original Men in Black franchise), David Campese and Agustin Pichot.
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