Monday 11 December 2017

TripAdvisor: 15 things you didn't know

Birthday buzz

TripAdvisor: One reviewer, 'unclegus', has posted almost 20,0000 times.
TripAdvisor: One reviewer, 'unclegus', has posted almost 20,0000 times.

Online Editors

On TripAdvisor's 15th birthday, we list 15 things you may not know about the world's most visited travel website.

1. A slice of history

The company was founded in February 2000 in a small office above a pizza shop called Kosta’s in Needham, Massachusetts.

2. It wasn’t always about reviews

The site was originally designed as a B2B tool - not a customer review site. Once the travel community started using it for that purpose, however, the site quickly evolved to meet this need.

3. A world full of bubbles

The rating scores given by each reviewer are measured in "bubbles" not stars.

4. The first of millions

The first ever traveller review was of Captain's House Inn in Chatham, Massachusetts – which earned a rating of four bubbles.

5. A top contributor

TripAdvisor member BradJill from Hong Kong has posted the most reviews in the history of the site – more than 3,200 and counting.

6. Green means go

Millions of consumers have seen the TripAdvisor ‘owl’ logo, but how many know why one eye is red and the other green? In fact, the two colours symbolise the way travellers choose where to go (green) and where not to go (red) on their next trip.

7. Sharing a great experience

The majority of reviews on TripAdvisor are positive – the average bubble rating is more than 4 out of 5.

8. The most reviewed city

The most reviewed city in the world is London – with over 1.8 million reviews of the city’s hotels, restaurants and attractions.

9. Looking for a bite to eat?

Though for many the site is synonymous with hotels, there are actually more restaurants listed on TripAdvisor than hotels.

10. Every corner of the world covered

There are reviews on TripAdvisor for businesses in every country in the world – the most reviewed nation is the USA, the least reviewed is Tuvalu.

11. The growth of a global travel community

Though the site’s popularity originated in North America, the majority of TripAdvisor’s site traffic now comes from outside the US.

12. A decade on TripAdvisor

MariaAA is the longest registered member of the TripAdvisor community – having joined the site in 2002.

13. Plan, compare and book

TripAdvisor is not just about reviews – travellers can also compare price and availability for hotels and soon will be able to book their stay without leaving the site.

14. 5 out of 5

Venetian Resort Hotel Casino in Las Vegas is the hotel with the most five-bubble reviews - over 9,500 and counting.

15. Wordsmiths

The total word count of all the reviews on TripAdvisor stands at more than 10 billion - nearly 12,000 times the number of words in the complete works of Shakespeare.

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