Aer Lingus had a none-too-subtle dig at Ryanair on Twitter last night, in response to a none-too-subtle dig Ryanair had at Aer Lingus.
The airline's mischievous tweet (see below) appears to have a go at a certain airline's reputation for delivering customers to regional rather than centrally-located airports.
Fly from T2 at @DublinAirport to central locations across Europe. T1 gets you nearly there, we get you really there. pic.twitter.com/Lxy5olM1Yq— Aer Lingus (@AerLingus) April 13, 2015
Ryanair flies out of Terminal 1 at Dublin Airport, while Aer Lingus flies from Terminal 2.
The tweet came shortly after Ryanair posted a photo of two of its cabin staff next to a gigantic Ryanair add in Terminal 2.
Low Fares have come to @DublinAirport T2 at last Fly from T1 for the lowest fares made simple http://t.co/cKIUNTtzTl pic.twitter.com/69aJYvuqLx— Ryanair (@Ryanair) April 13, 2015
The ad, which celebrates the airline's 30th birthday, could be construed as a bit of mischief in itself - as the airline doesn't fly from Terminal 2, while its rival does.
This isn't the first time the two airlines have butted heads on social media.
Epic #photobomb by EI-DVM on Ryanair's website! Even they know we're Best for Business pic.twitter.com/mYgDFbpg6P— Aer Lingus (@AerLingus) January 15, 2015
Last January, Aer Lingus took to Twitter to highlight an image of what it says was one of its planes on rival Ryanair's website (above).
However, after a little to-and-fro between the two Twitter accounts, Ryanair closed out the argument with a hardcore zinger.
"We stopped being rivals in the 90s. We'd have to treble our fares and lose 81m customers to be your rival #EuropesNo1," it tweeted.
To which a disheartened Aer Lingus replied: "Okay, nevermind."