John & Francis Brennan's tourism survival guide: six tips for success
Reader Travel Awards 2017
Reader Travel Awards judges John and Francis Brennan share their top tips for improving your business in 2017.
1. Good photography is essential
Not only of your business but of key attractions in your locality for website, social media and print. Never scrimp on good photography.
2. Help guests to get there
Ensure you have proximity to local airports and ferry in miles, km and time on all promotional materials.
3. Sell local experiences
Ensure you and your team have visited all local attractions so you can sell the area. Embrace marketing initiatives such as the Wild Atlantic Way and Ireland’s Ancient East. Also invite all local tourism providers to sample your product to encourage cross selling.
- Read the full results of our 2017 Reader Travel Awards.
4. Get social
Embrace social media to keep in contact with previous guests and attract new visitors. It’s vital.
5. It's the little things that count
Talk to your guests. Offer the cup of tea. Tell them about the local football match... they will remember all small gestures.
6. Hit the road
If you have the opportunity to travel nationally or internationally to view product offerings similar to your own, do so! You learn something to enhance your business everywhere you roam.
*The latest season of John & Francis Brennan’s At Your Service is on RTE One this April. See rte.ie/tv.atyourservice
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