Monday 21 October 2019

John & Francis Brennan's tourism survival guide: six tips for success

Reader Travel Awards 2017

Hotelier John Brennan, right, with his brother Francis
Hotelier John Brennan, right, with his brother Francis

John & Francis Brennan

Reader Travel Awards judges John and Francis Brennan share their top tips for improving your business in 2017.

1. Good photography is essential

Not only of your business but of key attractions in your locality for website, social media and print. Never scrimp on good photography.

2. Help guests to get there

Ensure you have proximity to local airports and ferry in miles, km and time on all promotional materials.

3. Sell local experiences

Ensure you and your team have visited all local attractions so you can sell the area. Embrace marketing initiatives such as the Wild Atlantic Way and Ireland’s Ancient East. Also invite all local tourism providers to sample your product to encourage cross selling.

4. Get social

Embrace social media to keep in contact with previous guests and attract new visitors. It’s vital.

5. It's the little things that count

Talk to your guests. Offer the cup of tea. Tell them about the local football match... they will remember all small gestures.

6. Hit the road

If you have the opportunity to travel nationally or internationally to view product offerings similar to your own, do so! You learn something to enhance your business everywhere you roam.

*The latest season of John & Francis Brennan’s At Your Service is on RTE One this April. See

More from our Reader Travel Awards 2017:

Ireland's Favourite Airline: Our readers reveal their No.1! Revealed: Ireland's favourite overseas holiday destination Flying High: This is Ireland's top travel agent, according to you... Revealed: Ireland's Top 10 home holiday destinations Pampering time? This is the best spa in Ireland - according to you! Ireland's best breakfast revealed - here's your favourite morning feast! Ireland's favourite cruise line - you voted, and the results are in! Best family-friendly place to stay in Ireland? Our readers have chosen! John & Francis Brennan's tourism survival guide: six tips for success Ireland's best hotel: Our favourite place to stay, according to you! Meet Martin Corbett, your 'Face of Irish Hospitality' for 2017! Ireland's Top 10 beaches - as chosen by you! Best Irish Adventure: The activity you most want to do in 2017 Ireland's Hidden Gem: The No.1 place you think should be better known Is this Ireland's tastiest food experience? Our readers say yes!

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