Friday 22 November 2019

Wild Atlantic Wonders: Locals called to share 'hidden gems' for global social media campaign

A new grassroots campaign aims to spread word of the Wild Atlantic Way to millions on social media

Minister Griffin is pictured at one of his favourite spots in Kerry….on the Sliabh Mish Mountains, near his home place on the Dingle Peninsula. Photo: Valerie O’Sullivan
Minister Griffin is pictured at one of his favourite spots in Kerry….on the Sliabh Mish Mountains, near his home place on the Dingle Peninsula. Photo: Valerie O’Sullivan
Minister Brendan Griffin pictured at one of his favourite spots in Kerry….Caher Marsh Loop, near his home place on the Dingle Peninsula. Photo: Valerie O’Sullivan
Pól Ó Conghaile

Pól Ó Conghaile

A new, global social media campaign is asking locals along the Wild Atlantic Way to share images and video of their 'hidden gems' online.

The crowd-sourcing-style ‘Call of the Wild’ was announced today by Minister Brendan Griffin (pictured above) as a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland.

It encourages people along the 2,500km route to share images and videos of their locality using the hashtag #MyWildAtlanticWay before October 31.

The best images will then be chosen as part of a global promotional campaign by Tourism Ireland - which now has around 4.3 million Facebook fans, almost 500,000 Twitter followers and 425,000 followers on Instagram.

Entrants could also win a two-night Wild Atlantic Way getaway.

"Collaboration with local communities has been key to the success of the Wild Atlantic Way and our new ‘Call of the Wild’ campaign asks local people to tell us about the hidden gems in their counties, whether it be a secluded beach, unknown coastal walkway or the perfect café, so that we can share it with the world,” said Niall Tracey, Fáilte Ireland’s Director of Marketing.

“The videos will be seen by more than one million people – encouraging holidaymakers everywhere to come and visit the Wild Atlantic Way outside of the peak travel season,” added Tourism Ireland’s Director of Markets, Siobhan McManamy.

The Wild Atlantic Way celebrates its fifth anniversary next year - since its launch in 2014, it has become one of Ireland's most successful tourism marketing and development initiatives.

Previous promotional campaigns have included a Wild Atlantic Way passport, a video soundtracked by Irish band Walking on Cars (below), and a British-targeted effort to offset the impact of Brexit on visitor numbers.

While Irish tourism numbers continue to grow, efforts are underway to spread revenue and visitors beyond 'honeypots' like Dublin and Kerry and into the off-season.

As well as user-generated content, 'Call of the Wild' is teaming up with eight sporting ambassadors - Aidan O’Mahony in Kerry, Orla Finn in Cork, Podge Collins in Clare, Michael Murphy in Donegal, Róisin Upton in Limerick, Lee Keegan in Mayo, Alan Cawley in Sligo and David Collins in Galway. Each will share their own favourite destinations across their social media accounts.

“This is the first of a number of regional tourism initiatives made possible due to the increased funding in tourism," said Minister Griffin.

"From stunning landscapes to exquisite food, there are many hidden gems along the Wild Atlantic Way known to locals, but undiscovered by the rest of the world."

Read more:

10 Best Wild Atlantic Way beaches

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