Wild Atlantic Air: Aer Lingus launches branded plane on Boston route
Wild Atlantic Way takes flight
Aer Lingus has partnered with Fáilte Ireland and Shannon Airport to launch a Wild Atlantic Way branded aircraft.
The Boeing 767, which will be branded with the Wild Atlantic Way logo for 12 weeks, will fly between Boston and Shannon over the summer months.
"I hope everybody who sees this plane on the tarmac at Boston airport is inspired to find out more about the Wild Atlantic Way and, ultimately, is persuaded to jump on a plane and come experience it for themselves," said Minister for Tourism & Sport, Michael Ring TD, who welcomed the initiative.
The marketing stunt arises out of the Aer Lingus's increased transatlantic services from Shannon Airport, the partners said.
2014 was a record year for American visitors to Ireland – with more than one million US visitors spending over US$1 billion. Momentum is continuing this year.
In fact, Ireland now welcomes 10pc of all travellers from the United States to Europe, according to Tourism Ireland, with up to four new transatlantic routes in the offing for Aer Lingus should the IAG takeover proceed.
The Beoing 767 in question, which has a capacity of 213 per flight, flies twice daily between Boston and Shannon and will fill an estimated 7,000 seats in total inbound and outbound over the 12 week period.
The Wild Atlantic Way has been "a tremendous success", Minister Ring said.
"However, we can’t become complacent and it’s important that we use every trick in the book to raise the brand’s profile," he added.
“Shannon Airport is at the heart of the Wild Atlantic Way and the newly branded Aer Lingus Wild Atlantic Way plane is an exciting way to get our message into this key market," said Neil Pakey, Chief Executive, Shannon Airport.
This is the second branded airplane to have been unveiled by Aer Lingus this year.
Last month, following a partnership with the IRFU, it covered an Airbus A320 - 'Green Spirit' - with Union and player branding.