Tuesday 20 March 2018

Victoria Beckham to promote British tourism around the world

Victoria Beckham
Victoria Beckham
Victoria Beckham shopping on February 14, 2012 in New York City.
Victoria Beckham with daughter Harper
Victoria Beckham
NEW YORK, NY - SEPTEMBER 11: Victoria Beckham leaves Balenciaga on September 11, 2011 in New York City. (Photo by James Devaney/WireImage)
NEW YORK, NY - NOVEMBER 14: Victoria Beckham attends the 2011 WWD Apparel & Retail CEO Summit at The Plaza Hotel on November 14, 2011 in New York City. (Photo by Rob Kim/Getty Images)

Peter Woodman

VICTORIA Beckham is to help promote British tourism around the world, it was announced today.

She will shoot a short film to support the VisitBritain's "Great" campaign.

The campaign will also feature one of Beckham's fashion designs, with the former Spice Girls star becoming an international ambassador for the effort.

Prime Minister David Cameron, who first announced the campaign last year, said: "British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world.

"Contributing over £20 billion to the British economy each year, our industry inspires. Fashion is a truly great British success story."

Culture Secretary Jeremy Hunt added: "We have some incredible British fashion talent to be proud of."

Meanwhile, Victoria's husband David Beckham posted on Facebook an amusing snap of his wife posing in New York against the backdrop of a poster of the footballer clad just in underpants.

Victoria's cupped hand is strategically placed in the snap, with Beckham later commenting: "So proud of my wife taking NY by the balls."

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