Tourism Ireland launches first ever tourism campaign in space (well, technically)
The Fáilte Awakens
With Star Wars: The Last Jedi set to hit cinemas on December 15, Tourism Ireland has launched the first ever interstellar tourism campaign.
The ad is actually a billboard launched into space using a weather balloon, reaching a peak altitude of 33,390 metres – where a photo and short film were captured.
The short film highlights 'Earth’s Wild Atlantic Way' with an image of Skellig Michael, otherwise known as Luke Skywalker’s Star Wars hideout, Planet Ahch-to.
Ireland is gearing up for a marketing blitz with the Skelligs, the Dingle Peninsula, Donegal's Malin Head and Cork's Brow Head all potentially appearing in the blockbuster movie.
Disney Lucasfilm carried out location shoots at all locations, though it is still unknown which - or which combination - will make the final cut.
Skellig Michael features prominently in the trailer for The Last Jedi, however, so it seems a safe bet that it will get a good show in a galaxy far, far away.
Tourism Ireland will share the 'space' ads with its four million Facebook fans, 451,000 Twitter followers and 20,000 international media contacts, it says.
It signals the beginning of a €500,000 Star Wars campaign that the marketing organisation will run through to mid-January 2018.
“Our space tourism publicity stunt is a bit of fun, designed to create some excitement as Star Wars fans everywhere get ready for the release of The Last Jedi,” said Niall Gibbons, CEO of Tourism Ireland.
“The fact that another Star Wars film was shot on location along the Wild Atlantic Way is truly a fantastic coup for Irish tourism. It presents Tourism Ireland with a superb opportunity to highlight the Wild Atlantic Way and Ireland in 2018.”