Ryanair passengers will soon be able to watch in-flight films and television programmes on their mobile phones and tablets free of charge
John Hurley, chief technology officer at the low-cost airline, has said that it plans to trial a new in-flight entertainment service on selected routes from Dublin this summer.
Should the service be well received it will be rolled out across its fleet of more than 300 aircraft in 2016.
Mr Hurley said that an on-board film and TV service would not cost fliers a penny – and would instead by paid for by advertising.
"It's aimed at passengers on flights of more than two or three hours," he added.
"They'll watch a couple of adverts and will then have access to a selection of pre-recorded TV shows and films which will be streamed through internal Wi-Fi."
Passengers will not be able to access the internet using the service. The number of films and programmes available to view will depend on negotiations with partners, which are still ongoing, said Mr Hurley.
The airline has previously flirted with the idea of providing in-flight internet access to its passengers, and even briefly trialled the use of mobile phones for calls and texts in 2009. It said it was looking at the introduction of in-flight Wi-Fi in 2013, and again early last year.
However, Mr Hurley suggested that the technology required to provide full internet access to passengers was too costly.
"It would increase the drag of our aircraft by two per cent, which equates to 20 million euros in extra fuel," he said.