Ryanair reveals personalised website in drive to become 'Amazon of travel'
Always Getting Better 4
Despite its recent rostering failures, Ryanair is continuing its quest to become the 'Amazon of travel' with the launch of several new digital initiatives.
The new offerings, launched under Year 4 of its 'Always Getting Better' programme at the Web Summit in Lisbon, include:
- A new Ryanair Rooms website & app
- A dedicated Chinese language website
- A personalised Ryanair.com website
- 'Ryanair Tickets', selling concert tickets
- Connecting flights at Porto Airport
The Ryanair Rooms website (rooms.ryanair.com) is getting a "major upgrade", the airline says, offering a wider choice of hotel, hostel, B&B, holiday villa and homestay options.
The Chinese language site, a further indication of the growing power and volume of Chinese tourists on the world stage, is its 19th non-English language site.
Its customers can search and book flights on ryanair.com/cn/zh.
The personalisation of ryanair.com, meanwhile, is a continuation of the airline's MyRyanair rollout, which requires customers to register before booking tickets.
The website will now display your preferred and most recently searched routes, as well as recommended products and services based on the type of trip, it says.
The development is described as "part of the first phase of an extensive personalisation upgrade, with tailored special offers to follow."
Ryanair Tickets is an ancillary revenue play in partnership with Coras - it allows customers to book tickets for London West End shows via the main website.
More events and attractions will be added in the coming months.
Also today, Ryanair announced a connecting flights service at Porto Airport from January, allowing customers to book and transfer directly onto connecting Ryanair flights.
Connecting flights are already operating at Rome Fiumicino and Milan Bergamo.
The latest digital developments are in addition to Apple Pay integration, the availability of long-haul Air Europa flights to purchase on Ryanair.com and a new partnership with the Erasmus Student Network – "with much more to come", Ryanair says.
At the Web Summit, Chief Marketing Officer Kenny Jacobs described the services as "the latest steps on our journey to becoming the ‘Amazon of Travel’."