Ryanair reveals new 'slimline' seats - and celebrates with a flash sale
The 'Amazon of Travel'
Ryanair has today unveiled the "new ergonomic slimline seats" specially designed for its Boeing 737 MAX 'gamechanger' aircraft.
The first of the new seats, designed by airline interiors company Zodiac, will appear on aircraft due for delivery in the spring of 2019.
You'll have to pay to reserve them, of course - thanks to its much-criticised policy of randomly assigning seats to customers who do not pay an extra fee.
Ryanair currently has 110 Boeing 737 MAX aircraft on order, with options on 100 more (it aims to carry 200 million customers a year by 2024).
The planes have been redesigned to facilitate an extra eight seats - with space maximised by removing the rear galley and moving the two rear toilets into its space.
That means 197 seats per plane (up from 189) - though Ryanair says passengers will enjoy more legroom, thanks to the new seats' pitch of 31 inches.
Its standard seat pitch (the distance between seats) is currently 30".
Last month, Ryanair announced that it had carried over one billion customers since its first flight between Waterford and London in 1985.
To celebrate, it has released 1,000,000 seats in a flash sale to celebrate - offering 20pc off fares for travel in November 13 and December 15.
You need to act fast, however - the sale expires at midnight on Wednesday, August 2. It is only available to book on ryanair.com.
Fitting for an airline that aspires to be the 'Amazon of Travel', Ryanair also announced the addition of Alexa voice recognition software to its website.
From today, Alexa voice recognition is available on Ryanair.com, allowing customers to search for flights and hotels, or check on the status of their flights, all through voice recognition technology," said Kenny Jacobs, the airline's Chief Marketing Officer.