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Roscommon unveils new tourism campaign to attract visitors

IT’S best known natives include actor Chris O’Dowd, Irelands first president Douglas Hyde, football legend Dermot Early and song-writer Percy French. And Roscommon is now to embark on an exciting tourism initiative to put the County firmly on the national and international tourist map.

A new tourist marketing campaign, led by Roscommon Community Tourism Network, was launched today by Mayor of Roscommon Eugene Murphy to promote County Roscommon as the perfect place for tourists and holiday-makers to Revive, Refresh and Rewind.

This campaign is focused on the “Roscommon DNA”, and capturing the spirit of the Roscommon community with strong emphasis on its culture, heritage and attractions.

Working closely with Roscommon County Council, Roscommon LEADER Partnership and Fáilte Ireland, the campaign, to be rolled out over the coming months, includes the introduction of new brand , brochures, a highly interactive website and innovative social media campaigns. Other marketing activities will include radio advertising, new county boundary signage and video generation.

The very best of Roscommon's tourism offerings, spread across angling, cruising, cycling, golf, horse racing, walking, built and natural amenities, vibrant festivals, award-winning culture and heritage projects and choice accommodation will all be promoted under the tag line of ‘Roscommon – revive, refresh rewind’.

Roscommon attractions include:

· The longest county shoreline on the River Shannon.

· Rathcroghan Site, which is older than Newgrange with medieval royal connections.

· Excellent transport links (National primary routes in North and south, Rail links, etc).

· Strokestown House, Lough Key Forest & Activity Park, the Arigna Mining experience, a great variety of walking trail and much, much more

Latest figures from Fáilte Ireland show that there is huge potential to grow the visitor numbers to Roscommon. Of the 1,148,000 visitors to the west region in 2010, just 56,000 visited Roscommon. Revenue generated through such visits was €20m.

The new brand seeks to play to Roscommon's strengths, according to Martina Earley, CEO, Roscommon LEADER Partnership.

“The brand pays a small but important homage to our Celtic /heritage roots which are very strong in our county, but we wanted this to come across as warm & contemporary too,” she said.

Roscommon County Council is delighted to be involved and Kathleen Martin, Director of Services said: “We have recently invested in a major marketing campaign with Ireland West Airport to highlight the region and our county to their new European destinations.

“It is important that Roscommon has the necessary marketing tools to stand out and appeal to this important market. A second edition of the 2012 Roscommon events guide introduces the new brand for the first time.”

Colm Keane, Chairperson of Roscommon Community Tourism Network, said it is now time to focus the national and international spotlight on how special the Roscommon tourism offering is.

“This campaign will capture the spirit of our community and connections our visitors can enjoy with the locals, culture, heritage and attractions in Roscommon. Research shows that tourists are looking for less 'official' information, they want an insider's view of an area, they want to be part of experience and not just look in. Our campaign will focus on the real Roscommon DNA!'”