A new tourism campaign aims to bolster the appeal of Paris in the wake of the November 13 terrorist attacks.
'Paris will always be Paris' is the key message of the campaign, based on the hashtag #ParisWeLoveYou and a dedicated website, parisweloveyou.fr.
Run by Atout France, the French tourism development agency, the campaign hopes to reinvigorate tourism in the country's gateway city.
It invites people to share photos that illustrate their feelings for Paris, many of which will be used to cover "giant" hashtags in symbolic corners of the capital.
Almost 12,000 social mentions had been posted as we publish.
Some 60 businesses are listed as ambassadors on the website, including Air France, Accor Hotels, Clarins, Carrefour and Booking.com.
Tourism has suffered since the terrorist attacks of last month, during which 130 people were killed and hundreds injured at venues across the city.
Analysts recently told Reuters that the effect on Europe’s tourism industry could be anything from €800 million and €1 billion.
Air France has said it lost €50 million due to cancellations in November, while the US State Department has issued a global travel alert.
Ireland's Department of Foreign Affairs continues to advise Irish citizens to "exercise extreme caution" and expect additional security measures in France.
In positive news, however, both Ryanair and Aer Lingus have increased their flights from Ireland to Paris for Euro 2016 next June.
Ryanair has added 21 extra flights to France ahead of an expected Green Army invasion, with Aer Lingus adding 1,400 extra seats from Cork.
"In the immediate days following the attacks there was a drop off in traffic on our Paris routes," Aer Lingus said. "But this has now stabilised."
France hopes to attract 100 million tourists by 2020, with #ParisWeLoveYou stressing that it remains proud to welcome visitors from all over the world.
"It’s also a wonderful way to thank all those people across the world who have been sending messages of solidarity to us over the last month," said Christian Mantei, Director-General of Atout France.