A new boutique collection of 24 hotels will "embody the values National Geographic and our travelers hold close", the brand says.
"These are not simply hotels," National Geographic gushes.
"They are the concepts of dreamers come to fruition: unique lodges that defy the imagination in their design and detail, founded on a deep desire to protect the cultures and precious ecosystems that surround them."
Lodges range from Lizard Island on Australia's Great Barrier Reef to Kasbah du Toubkal in morocco's Atlas Mountains and Fogo Island Inn in Newfoundland.
The only European property is the Kapari Natural Resort on the Greek Island of Santorini.
Three Camel Lodge, Gobi, Mongolia.
Although the 'Unique Lodges of the World' collection has not yet been officially announced, its website is now live at www.nationalgeographiclodges.com.
The properties are linked by a high level of luxury, sustainability and "rich and meaningful" guest experiences. Browsers can search by destination, property or activities - which include snorkelling and diving, birdwatching, wellness services and wildlife encounters.
"In order to join the Unique Lodges network, every lodge was thoroughly vetted for its commitment to sustainable tourism, authenticity, and excellence in service," the website says.
"Our lodge experts spent time at each site, evaluated operations, and met with everyone from the general manager to the kitchen staff, ensuring that our high standards were met."
The lodges join an expanding stable of products that already includes magazines, TV programmes, expeditions and adventures, and will reportedly grow in number to 50 through 2015.
Southern Ocean Lodge, Kangaroo Island, Australia.
They can be booked individually, as part of private expeditions, or packaged with National Geographic trips - a 'Mongolian Photo Expedition', for example, or a 'Family Adventure in Peru'.
"This growing collection represents tourism as it should be," it says.