TRADITIONAL beach holidays are getting a run for their money from tailor-made, multi-destination trips, it was revealed today.
There has been a sharp rise in multi-centre holidays over the last 12 months, according to long-haul tour company Hayes & Jarvis (H&J).
The biggest growth in these types of trips have come from emerging destinations in Latin America, including Argentina.
The USA remains top choice for adventurous British tourists, while San Francisco and Dubai are the most popular places for a one or two-night en route stopover.
H&J said it expected Mexico to benefit from the twin-centre trend as tourists double their destinations by combining Las Vegas, New York or Florida with a beach stay in Cancun or on Mexico's Riviera Maya.
Another tip for the top in 2012 is Malaysia where multi-centre trips combining Kuala Lumpur with Langkawi, Penang and Borneo already account for more than half of H&J bookings to the country.
Borneo and Vietnam are also expected to do well in 2012.
H&J commercial director Niel Alobaidi said: "Off-the-peg packages are still very popular to beach resorts in places like Mauritius, the Maldives and Thailand but growing numbers of Britons travelling to long-haul destinations are now demanding more varied experiences in return for parting with their holiday pounds.
"Twin and multi-centre trips account for most of our bookings to Latin America and China, where there has been spectacular growth over the past 12 months."
He went on: "Demand for Argentina has mushroomed by 150% as holidaymakers make Buenos Aires the stepping off point for South American tours.
"China bookings are up 68% year-on-year while Costa Rica beach and nature tour business has exploded with growth of over 2,000%."
These are the H&J top 10 tailor-made destinations:
3. Sri Lanka
8. South Africa