Icelandic budget carrier WOW air has announced low-cost fares from Dublin to New York from €129 each way.
The new route will have one stop (a one hour and 20 minute layover in Reykjavik), and will commence during the airline's winter schedule on November 25.
Flights will operate five days a week on Airbus A321 aircraft.
WOW’s latest one-stop route follows the launch of transatlantic services from Dublin, via Iceland, to Boston, Washington D.C, Montréal and Toronto in 2015, and to L.A and San Francisco earlier this year.
"Our Dublin Reykjavik route has been going extremely well and we are confident that this new route will further contribute to the success of WOW's Dublin route network," said Skúli Mogensen, founder and CEO of WOW air, announcing the service.
New York "will now be more affordable than ever", he added.
WOW air began flying direct from Dublin to Iceland in June 2015. It now flies to Reykjavik five times a week, with advertised fares from €69 each-way.
Despite its low fares, however, baggage fees are among the highest in Europe.
The airline allows one cabin bag of up to 5kg free, with an additional 7kg charged at €38.99 per leg on connecting flights between Europe and the US East Coast.
Checked 20kg bags cost from €54.99 each-way.
By contrast, Aer Lingus and other carriers offering direct transatlantic flights from Dublin to New York typically offer one 23kg bag for free in economy class.