Wednesday 21 February 2018

Goodbye Falcon Holidays, hello TUI as name change comes into effect

What's in a name?

A TUI Group aircraft in Palma de Mallorca, Spain. Photo: Deposit
A TUI Group aircraft in Palma de Mallorca, Spain. Photo: Deposit
Pól Ó Conghaile

Pól Ó Conghaile

Two of Ireland's biggest holiday brands are set to disappear this autumn, as Falcon Holidays and Thomson change their name to TUI.

The popular brands have been owned by TUI since the Germany-based group got the go-ahead to buy Falcon/JWT in 2007.

A gradual brand change has been underway for months, with the TUI smile logo working its way into Falcon and Thomson products and literature.

Holidaymakers may also have noticed a new, 20-second TV ad flagging the change that debuted during RTE’s coverage of the All Ireland GAA Final.

"People will notice changes on the high street from this week as our 11 stores shift from Falcon to TUI," says Charlotte Brenner, Marketing Manager at TUI Ireland.

A "wide-scale communications offensive" is now underway, the company says, that aims to "cement the name of TUI in the minds of the Irish public".

The full change will be complete by the end of autumn.

TUI is one of the world's biggest tourism businesses, with thousands of travel agencies, 150 aircraft, 16 cruise liners and 300 hotels in its brand portfolio.

Crystal Summer will be absorbed into the new TUI brand, Brenner confirms, although Crystal Ski will continue to operate as a sub-brand.

"There is no effect to bookings or holidays," she adds.

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