Thursday 23 November 2017

First Look: Ryanair's new uniforms, and their Irish designer (25)

Flights of fancy

Ryanair cabin crew model the airline's new uniforms. Photo: Taine King
Ryanair cabin crew model the airline's new uniforms. Photo: Taine King
Emma Collopy. Screengrab: Ryanair/YouTube
Ryanair's new uniform. Photo: Taine King
The new Ryanair uniform. Photo: Tiane King
Pól Ó Conghaile

Pól Ó Conghaile

Ryanair has released the first photos of its new-look uniform, to roll out across all flights from December.

The uniforms, created by young Irish designer, Emma Collopy, feature a darker shade of blue, a new 'golden yellow', and smarter tailoring than current designs.

The classic-meets-contemporary look also features neck scarves, PVC belts and eye-catching overcoats set to cut a dash on the runway.

"They needed to be modernised, a bit sharper and more tailored," Collopy (25) told Independent Travel this afternoon.

"I put in golden yellow details like the scarves, trims on the pockets, and there's a yellow flash in the vent of the skirt, so you'll see that when the women walk."

They new uniforms also features a yellow mac for female staff, which one aviation writer suggests could "do double duty as a safety feature on the tarmac."

"It's probably my favourite piece because it's so identifiable," Collopy says.

The 25-year-old graduated just last year from Griffith College Dublin.

Emma Collopy. Screengrab: Ryanair/YouTube
Emma Collopy. Screengrab: Ryanair/YouTube

"Three weeks before graduating, I was contacted by Ryanair to see if I was interested in working on a new project," she says.

"It was crazy, and completely out of the blue."

"For graduates it's very hard to break into the Irish design industry or even get a job," she explains. "This was totally unexpected."

Collopy, who hails from Dublin, has worked with The Pattern Design Studio and Helen McAlinden, and describes her designs as "really feminine silhouettes, simple shapes created using high quality materials."

"I love a really nice fit and tailoring," she says.

After submitting hundreds of design concepts, her ideas were whittled down to a shortlist of three, with cabin crew then voting for the final design.

Ryanair's new uniform. Photo: Tiane King
Ryanair's new uniform. Photo: Tiane King

"Over 100 million people will view the uniform on board Ryanair flights in the next year," she says. "That's insane!"

Ryanair's latest announcements come as the airline rolls out Year 2 of its 'Always Getting Better' programme of customer service improvements.

Allocated seating, second carry-on bags, a new website and a Business Plus service are among the changes introduced since the programme launched in 2014.

New cabin interiors and a website upgrade are also on the way for the airline, which says it expects to make over €950 million in profits this year.

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