Thursday 22 February 2018

A new 'airline for millennials' is offering flights from €39

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Food on Joon... Air France's new airline for millenials

Hugh Morris

A new airline aimed at millennials has unveiled its first destinations, and will launch flights to Brazil and Seychelles from May next year.

Joon, an Air France sister project based at Charles de Gaulle Airport in Paris, will begin flying to Barcelona, Berlin, Lisbon and Porto this December.

Short-haul flights will start from €39, with long-haul routes to Fortaleza, in the north-east of Brazil, and Mahe, the gateway to the Seychelles, set to follow next summer.

One-way fares to Brazil will start from €249, with Mahe from €299.

Joon has been sold as the airline of choice for those whose “lifestyles revolve around digital technology”, offering an “innovative and off-beat” option for its “young and connected” clientele.

“This new brand has been entirely designed to meet their requirements and aspirations,” said Air France at Joon’s unveiling in July.

Its tagline is “the new generation travel experience”.

The announcements follow the launch of Level, IAG's new Spanish-based low-cost carrier, this year - and of course, the rapid growth of WOW and Norwegian.

Joon A320 livery
Joon A320 livery

Joon promises its flight attendants will greet passengers in “smart casual attire for a flying experience that’s both stylish and relaxed”. The uniform appears to consist of white trainers, trousers, a polo shirt and a gilet. Each seat has a power socket, while a business-class cabin offers more space.

Passengers booking through the Joon website will be transported to the Air France website to conclude their purchase, while those searching for destinations not served by Joon will be offered flights by the parent airline.

Joon will fly Airbus A320s for its short-haul flights and A340s and A350s for its long-haul services. Food and drink menus (serving organic and non-organic fare) and entertainment systems will be available on board.

Millennials - loosely labelled as someone that grew up in the Noughties - “inspired us a lot”, the vice president of brand at Air France, Caroline Fontaine, said.

Food on Joon... Air France's new airline for millenials
Food on Joon... Air France's new airline for millenials

She added: “Epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values.”

Read more:

Telegraph.co.uk

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