Surprise of a lifetime: Aer Lingus reunites three families for Christmas
Aer Lingus has given an unforgettable gift to three Irish families - flying their loved ones home for Christmas.
Earlier this week, Ryanair launched a Christmas ad (#XmasEscape, see below) poking fun at sentimental Irish homecomings.
Aer Lingus has swung the opposite way entirely with its own seasonal offering, orchestrating three emotional family reunions.
The homecomings are captured in a short film released today.
Three travellers were chosen based on the compelling reasons they gave to Aer Lingus about their desire to come home for Christmas, the airline says.
Tracey Donegan, her husband and two boys were flown from San Francisco to surprise her parents, Joan and Tony, in Glasnevin, Dublin.
James Lambert was brought home to Dundalk, while Brendan Donohoe travelled to Lusk, Co. Dublin - both are now living in New York.
The families were unaware of the surprise in store even when filming the opening section of the video, Aer Lingus says.
Last year, Aer Lingus organised a similar festive fling, flying five ex-pats home to emotional scenes and tearful mammies (watch here).
For a wee bit of balance, here's Ryanair's approach...
What do you think? Do you prefer Aer Lingus's unashamedly sentimental take, or Ryanair's hilarious dose of Christmas realism?