Shrek is set to be the star of a new family attraction opening in London.
Shrek's Far Far Away Adventure will be a 20,000 square foot attraction in County Hall on London's South Bank, the location of the London Eye and other tourist hot spots, featuring characters from the Shrek movies, as well as from animations Madagascar, Kung Fu Panda and How to Train Your Dragon.
Visitors will walk through scenes with live interactive entertainment that tell a story based on Shrek, the grumpy green ogre voiced by Mike Myers, whose friends include a talking donkey voiced by Eddie Murphy, Princess Fiona, voiced by Cameron Diaz, and Puss in Boots, voiced by Antonio Banderas
DreamWorks Animation has licensed Shrek and other characters to Merlin Entertainment, owner of Madame Tussauds and Legoland.
The attraction is due to open in the summer of 2015, featuring Shrek, Fiona, Donkey, Puss in Boots and other characters. It will be the first of six Shrek attractions to launch between now and 2023.
As he announced the new attraction, DreamWorks Animation CEO Jeffrey Katzenberg also hinted a fifth Shrek movie could be in the pipeline.
"We like to let them have a little bit of time to rest," he said. "But I think you can be confident that we'll have another chapter in the Shrek series. We're not finished, and more importantly, neither is he."
The most recent instalment Shrek Forever After was released four years ago. The four Shrek films have grossed 2.9 billion dollars (£1.74 billion) worldwide.