WATCH: 'We are bogland and big data' - This Mayo Day video will send shivers down your spine
A new video celebrating the very essence of Mayo-ness will send a shiver down the spine - whatever your county colours.
The stunningly polished, and emotive, short film was commissioned by diaspora site Mayo.ie ahead of the Mayo Day bank holiday festivities this weekend.
Written and directed by award winning Mayo Director Lorcan Hynes, the film touches powerfully on themes of rural identity, elemental wilderness, sporting colour and passionate people - Monsignor James Horan even makes an archival cameo appearance from the construction site of the then-Knock Airport.
Voiced by Mayo Actor Seamus Moran, with an original score from film composer Garreth Averill, it also features sequences shot in New York City - highlighting the stories and county connections of diaspora living across the world.
#MayoDay began life two years ago as a novel initiative to celebrate one of Ireland’s most rugged and best-loved western counties.
This year, things are ramping up a gear with a full-on bank holiday weekend festival - ‘Mayo Day' sprawls over three days (April 29-May 1), with events ranging from fireworks to battle reenactments, live concerts and Irish-French street spectacles.
Enda Kenny may be the local celeb, but the guest of honour is French ambassador Jean-Pierre Thébault, as Mayo celebrates its centuries-old connections to France.
Mayo pubs will also be serving green and red cocktails.
See mayo.ie and facebook.com/MayoDotIE for more.