Monday 24 September 2018

WATCH: Mayo GAA stars tog out for tourism, and it's surprisingly moving

#WildMayo

Pól Ó Conghaile

Pól Ó Conghaile

"You'll leave Mayo with more than just a holiday," says Aidan O'Shea. "You're gonna have an experience you'll remember for the rest of your life."

Passionate words, from a passionate football player.

They come in a new tourism video (above) released by Mayo.ie, Mayo County Council's tourism and diaspora initiative, aimed at tempting visitors to the county.

In it, GAA stars O’ Shea, Lee Keegan and Colm Boyle tog out for tourism, taking a trip together to Dún Briste and Belmullet on the Wild Atlantic Way.

Along the way, they even try their hands at lobster fishing, serving up their catch of the day to wide-eyed young fans in McDonnell's pub.

Spectacular though the landscape is, however, it's the local heroes' deep-rooted connection with county and community that leaves the lasting impression.

Aidan O 'Shea, Colm Boyle and Lee Keegan lobster fishing in a Cut Media shoot with Mayo.ie
Aidan O 'Shea, Colm Boyle and Lee Keegan lobster fishing in a Cut Media shoot with Mayo.ie
Mayo GAA stars Aidan O'Shea, Colm Boyle and Lee Keegan at Downpatrick Head during a Cut Media shoot with Mayo.ie
Lee Keegan and Colm Boyle in a scene from Cutmedia's latest shoot for the Mayo County Council Tourism Dept.
Downpatrick Head. Photo: Cutmedia with Mayo County Council Tourism Dept.

Hitting the road brought home the fact that "it's not just me putting on a jersey and playing a game," as Keegan says.

"You're actually representing the people of this county."

With the 2017 Senior Football Championship drawing closer, and Mayo without a win since 1951, the passion carries an added frisson for fans.

The video is the second of five in the #WildMayo series commissioned by Mayo.ie, and sees the teammates return to the scene of a memorable training camp.

Lee Keegan and Colm Boyle in a scene from Cutmedia's latest shoot for the Mayo County Council Tourism Dept.
Lee Keegan and Colm Boyle in a scene from Cutmedia's latest shoot for the Mayo County Council Tourism Dept.
Downpatrick Head. Photo: Cutmedia with Mayo County Council Tourism Dept.
Mayo GAA stars Aidan O'Shea, Colm Boyle and Lee Keegan at Downpatrick Head during a Cut Media shoot with Mayo.ie
Aidan O 'Shea, Colm Boyle and Lee Keegan lobster fishing in a Cut Media shoot with Mayo.ie

“When we approached the guys to feature in the video, Belmullet was the place which jumped to their minds immediately,” says Robert Coyne of Mayo.ie.

“There is real community spirit in the area and that evidently resonated with Aidan, Lee and Colm. We knew the locals had to be involved in some way to capture what Belmullet and the north Mayo coastline means to the players.”

The five productions, shot and edited by Glasgow-based creative agency Cut Media, are being released throughout 2017 on YouTube, Facebook and Twitter.

The first film featured kite-surfer Francois Colussi, with a further short starring Westport-born triathlete Con Doherty due later this month.

“It was amazing to witness the pride the local people showed to Aidan, Lee and Colm on our visit, and their passion for County Mayo itself," says Scott Marshall of Cut Media.

"I can safely say the welcome we received is pretty unique to Mayo and this part of the world. That definitely comes through in the film.”

For more, see mayo.ie/visit or #WildMayo.

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