No sooner had the Subtropical Swimming Paradise powered up in Longford than Center Parcs got its first cold shower of Irish scepticism.
Great news for the midlands, we said. But what about those prices?
Yes, it's expensive. Lead-in rates for a two-bed lodge start from €399 for four-night breaks in November. In August, however, a similar break costs €1,399.
Access to the pool and playgrounds are included, but activities are extra - €35/25pp for bike hire, €6.75pp for crazy golf and €37pp for a three-hour spa session, for example.
It's tricky to get a clear view on costs, because prices rise and fall with demand, and you can't check activity rates without an active accommodation booking.
I understand the grousing.
There are ways to save money at Center Parcs (e.g. booking during term-time, using Tesco Clubcard points, or cooking in), but there's no sugarcoating it. This is a pricey holiday beyond the reach of many. As readers have pointed out, it's possible to take a family to France or Spain on a similar budget.
That may be true, but it's not a like-for-like comparison.
Center Parcs spent €233m on Longford Forest, and you can see the outlay in its high-spec lodges and 3,500sq m pool complex, in the safety and equipment on zip-lines and aerial adventures, in its accessible changing areas and Ireland's largest spa.
There are no hard sells on t-shirts, souvenirs or other merchandise, and no resort photographers chasing you around - cruise-ship-style - taking family snaps that cost a fortune to collect.
Prices in its bars and mini-market are similar to any Irish city and, aside from changeover days, the campus is car-free. One morning, I found the beach was freshly combed. As I left, I saw a plaza being power-hosed.
Sure, it doesn't feel particularly Irish. The food won't set your world alight. There are wasps (note the orange traps hanging from trees). But it is safe, spotless, superbly staffed, and at no point will you feel like corners have been cut.
Plus, can you imagine the insurance?
I've no interest in defending Longford Forest. But I do see a difference between 'value' and 'cheap'. Center Parcs did not set out to build a budget-friendly campsite, a Butlin's or a Trabolgan. It set out to build a Center Parcs.
You wouldn't compare the prices at Kelly's Hotel in Rosslare to a campsite, Disney to Tayto Park, or a cheap 'n' cheerful sun holiday to a Splashworld resort or Lanzarote's Princesa Yaiza. You judge them on whether you get what you paid for.
Did you feel ripped off, or was it worth the money? Will you be back?
Center Parcs is betting you will be back. Its five UK parks run at an average 98pc occupancy year-round, and it's targeting 90pc for Ireland. Guests avoid airport hassle, and prices look a lot better when viewed 'per person', it says.
Whether our idiosyncratic Irish market buys into its popular model remains to be seen. If you can afford it, I say give it a try. But if you feel ripped off, let them have it.
Pól was a guest of Center Parcs.