Irish band Walking on Cars have provided the soundtrack to a new Wild Atlantic Way video, and it rocks...
'Embrace the Wild Atlantic Way', commissioned by Fáilte Ireland, pairs soaring shots of the west coast with an epic, homegrown soundtrack.
The aim is to transport viewers from Blue Monday to the brilliant possibilities along the world's longest coastal touring route, it says.
Though just over a minute long, the video features a host of iconic oceanside experiences, from surfing emerald waves to horse riding, teeming festivals and oysters being pried open to a backdrop of blustery waves.
By now, Fáilte Ireland has built quite a track record using Irish bands in its advertising - having featured tunes from Heathers, Ham Sandwich and The Riptide Movement, among others, in its various campaigns.
Patrick Sheehy, frontman of Walking on Cars, who provide the latest soundtrack, is no stranger to the Wild Atlantic Way. He grew up in Dingle.
“The views (of the Dingle Peninsula) definitely helped the vibe along as we were trying to find our sound,” Patrick says. “Our songs are quite epic, and we believe that the landscape around us had something to do to that.”
For more, see wildatlanticway.com/embrace-the-wild-atlantic-way-of-life.