Hoteliers critical of price survey as ‘publicity stunt’
HOTELIERS have hit out at a survey on hotel prices describing it as a “cheap publicity” stunt that damages the industry on which it thrives.
A survey by accommodation booking website, Hotels.com, published today reveals Killarney is Ireland’s most expensive destination with rooms averaging at €101 per night.
The survey reveals the cost of staying in Irish hotels rose by 5pc in 2012, their highest level since 2008, and the average price of a hotel room was now €90 per night.
Limerick is the cheapest, with rooms costing an average of €67 per night.
However, the Irish Hotels Federation (IHF), which is holding its annual conference in Killarney, has lashed out at its findings.
IHF council member and Killarney hotelier, Michael Rosney, said the survey was “meaningless” and did not reflect any credit on Hotels.com, which he accused of “seeking cheap publicity”.
“It baffles us why Hotel.com would seek to do damage to the people who pay their commissions,” Mr Rosney told the Irish Independent.
“This information was collected by a relatively small player in a relatively global marketplace and as such, their findings will always be suspect.”
Mr Rosney added that hotel prices in the most expensive destination, according to the survey, were available from €50 to €200 and consumers should not be put off by the findings of the website.
He added that even if Killarney had come out on top as the cheapest destination, he’d still treat the results with the “proverbial grain of salt”.