Aer Lingus pushes the boat out with brilliant 're-naming' of airplane
Move over Boaty McBoatface. Aer Lingus is winning the Internet with its own take on the social naming phenomenon.
Meet 'Planey McPlaneface'.
Since the airline posted its high-flying 'Fleet Goals' tweet this week, it has had over 2.5k likes and 2,000 shares, prompting a wave of hat-tips from followers.
The tweet follows a poll run by the UK's National Environment Research Council, inviting the public to name a new polar research vessel.
'Boaty McBoatface' topped the poll with 124,109 votes.
Aer Lingus's tweet is no more than a quick-thinking riff on the phenomenon ("Photy McPhotoshop," as one equally quick-thinking Reddit user posted), but it's the latest in a series of smart moves by the airline's social media team.
@AerLingus The PR you would get if you did it for real... go on, you know you want to, go on, go on, go on </mrs doyle>— Joe in Fife (@joeinfife) April 18, 2016
Last Christmas, Aer Lingus produced a viral video that saw five ex-pats fly home for the festive season, complete with speechless mammies and teary reunions.
The video got over 750,000 views on Facebook alone.
It's not the only Irish airline re-naming planes, however.
After Ireland qualified for Euro 2016, Ryanair launched a photo-shopped flyer of its own in a nod to goal-scoring hero, Jonathan Walters.