Why losing a couple of inches is a real gain
Got your measure: Professor Donal O'Shea
According to new research from all-Ireland body Safefood, most of us think we're not overweight at all, but in fact we are.
In its survey of almost 2,000 adults, only 38% of people believed they were overweight, whereas in fact 61% were.
According to Safefood Chief Executive Martin Higgins, what we think of as "normal" has shifted in the past 20 years. This is reflected by the survey findings, showing that 57% felt they didn't need to lose weight.
At the launch of the findings and associated campaign, Professor Donal O'Shea said: "Most people who are overweight think they are just fine because they look 'normal'.
"But all you might need is to lose a couple of inches at the waist to make a big difference to your long-term health."
Having a waist size greater than 32 inches for a woman or 37 inches for a man is an indication that you are carrying excess weight. You can measure yourself by picking up one of 250,000 free measuring tapes this week at participating pharmacies.