Sunday 18 March 2018

Smart Consumer: Starting a business? Keep ink costs down with a simple logo

When Elaine Walsh left her job in RTE to start a business, the cost of printer ink cartridges was the last thing on her mind.

Her logo was designed for maximum visual impact -- not minimum budgetary impact, a decision she now has cause to rue.

She advises budding entrepreneurs: "Make sure your logo is not a block of colour!"

Elaine swapped working on scripts at Fair City for editing menus in her new business venture ---- The Cookbook Club.

Celebrity chefs cook a meal from their book and mingle with a group of diners, who fork out what seems a reasonable €35 a head.

However, the cost of print cartridges for printing menus and invites etc gobbles up nearly three times the income from each diner.

Elaine pays around €120 per month for one high-capacity black-and-white ink cartridge and two high- capacity colour cartridges.

"I shudder to think what the standard capacity is," she says.

Another feature of Dell's she finds annoying is that she can't buy these cartridges in most outlets.

However, she admits that the printer is reliable and has excellent print quality, especially for photographs.

Her verdict tallies with that of Consumer Choice magazine's latest survey, which places Dell's 1235n all-in-one printer in 24th place out of 28 printers in terms of value for money.

The printer gets five stars (out of five) for text print quality and four each for scanning and copying.

It gets two stars for ink costs and is pricey to buy compared to other models.

These last two factors drag down its overall rating to 60% compared to 74% for the top model.

Irish Independent

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