Sunday 25 February 2018

How users can be hoodwinked

COMREG wants to stop consumers being hoodwinked into signing up for unwanted services through dubious new marketing practices that have recently emerged.

Typosquatting: this involves registering intentionally misleading website names such as Dacebook instead of Facebook or Twtter instead of Twitter to redirect consumers from their intended destination.

Consumers may then be encouraged to purchase premium-rate services they believe are associated with a more trustworthy brand, often compounded by a lack of price transparency.

Clickjacking: this layers a transparent webpage over another webpage so that the consumer unknowingly clicks into a different website.

The customer may then be offered a premium-rate service, sometimes with the price information obscured to increase the chances of them signing up.

Likejacking: this hijacks legitimate social media marketing by tricking consumers into clicking on an offer that one of their contacts has "liked", but redirecting them to a blank page with a message stating "click here to continue".

Once clicked, this link may direct them to a premium-rate promotion or cause them to post the offer to others in their social networks.

Irish Independent

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