Farm factors: Plus sides to local goods
A fixture at farmers' markets, Fiona Falconer has conducted her own market research on locally produced ingredients.
KEEP IT LOCAL
"Many customers want to know more about the source of the product."
"Customers want to know more about the nutritional and potential health benefits."
Ecological & ethical
"Well over half said that products produced without damage to the environment would be a key preference."
"Price is not the determining factor, but value is."