OPEL have pulled the dust covers off their hot new city car.
Called the ADAM after the founder of the German car brand, the fun and funky 3-door A Segment will go head to head with the Fiat 500, the MINI, the Citroen DS3 and the Audi A1.
As you can see from the video, the little pocket rocket is one of the most handsome cars to come out of Russelsheim and is set to take the accolade as the most individualised cars on the market.
It comes in none other than 12 body colours, three roof colours, 31 wheel designs, six interchangeable wheel clips and an assortment of wing mirror and panel transfers.
Inside there are four interior colours to choose from, 15 seat designs, 19 exclusive décor sets, some of which are backlit, 6 different headlines with three printed motifs.
There’s even one called “Starlight” which features 67 LED lights scattered across the roof.
But the funkiness doesn’t end there as the ADAM is being billed as “the best connected small car” thanks to its Intellilink infotainment system which integrating both iPhone and Android-based smartphones.
Not only does it anchor the Bluetooth and music connectivity it also incorporated special apps like BringGo navigation.
It downloads the app which can be programmed by the colour touch screen monitor in the centre of the dash.
Other innovative technologies which are unique to this segment is Park Assist (which will parallel park the car for you) heated steering wheel, Blind Spot Alert, Light touch city steering and Opel’s legendary Flexfix bike carrier.
It’s available in two petrol engines – a 1.2 litre 70bhp 118g/km and a 1.4 litre 87bhp 119g/km (both Tax Band A).
In production now, expect to see the ADAM in Irish dealerships by March 2013.
No official prices yet but Opel Ireland expect it to cost under €15,000.
* Read Philip Hedderman’s full report in Wednesday’s Evening Herald.