Toyota flexes muscles with RAV4 price
At a time when there is doom and gloom in the motor industry there is good news from the Toyota camp. The new RAV4,which has just gone on sale, is bigger and more fuel-efficient – and it is also has a €5,000 cheaper starting price.
Dave Shannon, managing director of Toyota Ireland, said that the new price of €27,995 would guarantee that it would be a big seller and that it would be a strong competitor to rivals such as the Hyundai iX35, Kia Sportage and Ford Kuga. "This is a highly competitive price considering the specification and high level of technology and should firmly re-establish Toyota back within the C-SUV segment which we created 19 years ago when we launched the first generation RAV4 in Ireland."
He said that 700 sales were on the cards for this year as road tax for the 2-litre diesel model is just €270 a year and Toyota's new Flex payment arrangements allowed customers to get their hands on a RAV4 for €299 a month.
The big price reduction has been made possible because the high-efficiency 2-litre diesel engine, which has been used in the Avensis, has been returned with stop-start added for the entry-level RAV4. It attracts lower VAT and VRT than the previously used 2.2 litre diesel.
This is the fourth generation RAV4 and is has increased interior space and luggage capacity, being 205mm longer and 30mm wider. For better driving dynamics it is also 25mm lower. The interior trim has been upgraded and the new exterior styling is sharper with a frontal design that is frill-free and gives a muscular look.
The big seller will be the 124bhp 2-litre diesel with stop-start which brings C02 emissions down to 127g/km. This front-wheel drive version, with six-speed manual transmission, will account for about 85 per cent of sales at €27,995. The higher specification Luna version costs €29,995. Also on the list is a 2.2-litre diesel with all-wheel-drive for €32,125 while on the petrol front there is a 151bhp engine available.