Against the surreal backdrop of a virtually vacant Geneva Show, many marques launched their new, revised and concept cars via webcasts to mark the occasion in which they had invested so much prior to its cancellation.
The show moved online after the coronavirus outbreak shut down the famous Swiss venue.
Details of so many models had already been leaked in the days and weeks leading up to the show - but there were still a few surprises.
As you would expect, there was a heavy emphasis on pure-electric and 'electrified' models (from mild to plug-in to normal hybrid) with virtually all of the carmakers highlighting such a presence within their ranks.
Anyway, here is a snap-shot sampling of activity from, prior and subsequent to, the virtual show.
The stunning new Alfa Romeo Giulia GTA is the brand's most powerful model to date - with 533bhp and extraordinary styling.
Audi's new A3 has petrol, diesel and plug-in hybrid powertrains but there will not be an electric model. First to arrive will be the 5dr hatch, followed next year by a new Liftback version.
As well as the i4 electric concept (see elsewhere) BMW says its new M340d xDrive is the most powerful diesel-powered 3-series to date. With saloon and touring models, it has mild hybrid technology.
Cupra's production version of the Formentor is unveiled. It will have the same 242bhp plug-in powertrain as the new Cupra Leon.
The new Fiat 500 city car will have an electric option too.
Honda's facelifted Civic hatchback has been revealed, as was the updated 316bhp turbocharged 2-litre Type R.
Hyundai's latest i20 marks the start of a new design language for the automaker - the car is also roomier.
And its i30 family hatch gets new front-end styling, a new digital instrument cluster and the option of a 10.25in infotainment touchscreen. They also had a Prophecy concept - an indication of plans for a high-performance EV by all accounts.
Kia's new Sorento has been in the public domain for a little while. It is due in Ireland later this year. Its new monocoque platform means shorter overhangs and more interior space. There will be a hybrid version too.
Mercedes has a new plug-in hybrid option for the latest CLA and GLA ranges. It'll combine a 1.3-litre 4cyl petrol and 101bhp electric motor. And it will have an electric-only range of around 56kms.
The facelifted Mercedes E-Class has latest generation MBUX infotainment software and new engines.
And the Mercedes-AMG E53 has been revealed. This is the hot version of the revised E-Class and has sharper styling. It holds onto its 423bhp mild-hybrid 3-litre twin-turbo petrol powertrain.
Volvo's performance arm, Polestar, unveiled a concept that hints at future model design - it's called the Precept.
The range-topping Porsche GTS gets a naturally aspirated flat-six engine based on the one in the Cayman GT4 and Boxster Spyder.
Renault's Morphoz concept, described as a 'modular vehicle', has design elements and technology destined for our showrooms in the coming years.
SEAT's new Leon is claimed to be said to be "the biggest step forward in the model's history" and will come in 5dr hatch estate and crossover guises.
Skoda's new hot version of the Octavia, the vRS, makes its debut, with a plug-in hybrid joining the existing petrol and diesel engines.
Toyota's new Yaris supermini has undergone a major redesign ahead of July arrival. It boasts a brand new platform and a 3cyl petrol-electric hybrid to mention just two.
A Yaris-based small SUV is planned too with 4WD and a 1.5-litre hybridised petrol engine.
VW reveal details of electric SUV, GTi, GTE, GTD: P3
Car-value expert Gillian Keogh teams up with Motoring Editor Eddie Cunningham to help you make the right choice with your next purchase. Gillian is Editor of a monthly guidebook on the values of used cars produced by the Motor Trade Publishers team. The team supplies a car-valuing service to the motor trade, insurance companies and finance houses.