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'The motor industry is in my blood so I couldn't imagine working elsewhere'

How old is your dealership and who runs it?

My parents, JJ and Helena Burke, established the business in 1974 and grew it steadily over the years.

There are three of us in the family and after working in various businesses, we all eventually returned to the family fold and now jointly run the dealership.

My brother Joseph takes care of sales, my sister Karen is the business and administration manager and I run the aftersales functions.

What's your background?

I studied business in college and after that I worked in a plant hire company before returning "home" to the family business. The motor industry is in our family's blood and garage activity was the main talking point in our home when we were growing up. Childhood summers were spent working in the garage, so it was sort of inevitable that we would all end up in the dealership.

What does your job involve?

I run the service and parts departments. This means workshop management and planning the day ahead, so where do you start!?

What do you most like about your job?

Each and every day is different. I have a great team working with me and we try to deliver the best service possible to our customers. I get great satisfaction from a happy customer and a happy team.

What's the most difficult part of your job?

Striving to achieve the highest level of customer satisfaction, which is crucial to the successful future of our business.

Has the recession affected how people buy cars?

Yes. Now everyone wants real value for money.

Are good used cars getting harder to find?

Good used cars are always hard to find. However, we are lucky in having very good customer retention rates so people tend to trade their cars back in with us.

Of course that's very positive for the person buying, as we will know the vehicle's full service history.

What's the average age of people buying new cars from your dealership?

35 to 45 years old.

If you could work in another industry what would it be?

I'm afraid the motor industry is in my blood so I couldn't imagine working anywhere else. My husband also keeps me busy looking after the books for his business.

If you had a limitless budget, what would be your dream car?

The Peugeot RCZ or the new Peugeot 208 GTI for myself. But having a family to think of means my Peugeot 508 is my treasured star.

olive keogh

Indo Motoring