The Ford concept that S-Max of luxury
WE'RE becoming a 'needy' lot.
All the research suggests people want lots more attention – and cars that feel more upmarket.
Which is why Ford, for example, are producing a super-luxury version of their new Mondeo – the Vignale.
And now they say they are going to do a similar number with the S-Max people carrier.
Their second Vignale model will go on sale here next year – after the Mondeo version hits the forecourts.
Incidentally, the 'basic' Mondeo is due here in the autumn.
The S-MAX Vignale Concept has 21-inch alloys, quilted, leather seats dark-chromed polished aluminium and a special grille.
The cars will be sold by Ford dealers in special 'Vignale Lounges'. That's because the research discovered that more than one-third of premium-brand buyers regard high levels of customer service as the main difference between buying a mainstream car and one we might call 'upmarket'.
The quality of sales staff also emerged as a big factor – so did showroom appearance and the quality of hospitality.
So anyone buying a Vignale will get their own specially trained 'relationship manager' and that person will be their core contact throughout.