Micra out to seduce another generation
The Nissan Micra has a loyal following here thanks to its reliability and price, writes Geraldine Herbert
Labour and Fine Gael were in coalition, Kajagoogoo were topping the charts and Return of the Jedi was the film everyone was talking about: the year was 1983.
It was also the year the Nissan Micra was launched in Ireland. With its cute lines, curiously high-mounted headlights and cheeky face, it soon began to carve a loyal following among Irish drivers. Since then, over 100,000 Micras have found homes in Ireland.
It did 0-100 km/h in 15 seconds, had a top speed of 145km/h and gave 45 miles to the gallon. The car rivalled other small models of the day – like the Ford Fiesta, the Toyota Starlet and the Daihatsu Charade – and cost a mere £5,495.
Driven either by sentimentality or its pint-sized practicality, Micra drivers are particularly loyal and continue to swear by them. For many of us, our first introduction to the Micra was as the car that we learned to drive in.
Waterford native Danielle Barron, editor of Irish Medical News, splashed out €250 on a 1997 Micra, her first car.
"I needed a small car to learn to drive in and it was perfect," says Danielle.
"My dad bought it for me when I started learning to drive; he got it from a scrap yard and he and my brother painstakingly installed a clutch and gearbox."
Beth Nunnington works in PR and social media, and learned to drive at the age of 17. "The Micra appealed because it had a feminine feel to it, plus it was small enough for me to feel comfortable and safe driving it."
For others, the Micra has proved to be reliable and enduring family transport.
Marie Phelan, a mother of four from Celbridge, remembers her 1999 Nissan Micra GLX fondly.
"Ever since that car," says Marie, "I have only ever had Nissans – because they are just so reliable.
"My son drove a black 1999 Nissan Micra and my daughter now owns one."
Garret O'Mahony also comes from a family of Micra fans. "My parents had three Micras," says Garret. "It is all about reliability with Nissans; they are cheap as chips to run and never, ever let you down."
Since the first car drove off the forecourts, the Micra has had somewhat of an image problem. Its looks didn't win it fans everywhere.
Richard Hammond of Top Gear described it as "the most embarrassing car in the whole of human history". But despite his playing to the petrolhead gallery, the Micra has been popular with women drivers in all its varying guises.
"I've had it since new and I've never had a car that's given me such value for money," said Michelle McCormack from Cork, who is a retired driving instructor.
The Micra has broad appeal, from learner drivers to young mums and families to more mature drivers seeking reliable wheels. It has become an icon for Nissan and has remained reliable, practical and affordable.
Love it or hate it, Nissan Micra styling leaves few sitting on the fence. But one thing that unites all Micra owners is the desire to buy a car that's cheap to run, easy to drive and reliable.
Young people like its affordability, while older drivers love the fact that the Micra won't leave them stranded by the side of the road.
With a restyled version in dealerships around the country, Nissan is convinced it will be able to seduce a whole new generation to the Micra.