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Magnificent 7-year warranty from Kia

I came out of Avatar suitably uplifted, especially after the audience clapped. And there was even more good news when I got home. Kia is celebrating a remarkable 2009 sales performance and the start of the new year by offering an industry-leading seven-year warranty on every new Kia vehicle sold in Europe.

This follows the success of the company's unique '7-Year Kia Warranty', which was first introduced on the European-made Kia cee'd in 2006, Kia will now offer a similar seven-year/150,000km warranty on all models in Europe, from the small Picanto to the range-topping Kia Sorento SUV, right.

The new '7-Year Kia Warranty' will apply to all vehicles sold and registered in more than 20 countries across Europe, including all major markets, from January 1, 2010.

The comprehensive new warranty is a 'bumper-to-bumper' manufacturer's warranty and covers each vehicle for up to seven years (whole car) plus a seven-to-12 years anti-perforation corrosion warranty (model-dependent).

A major benefit of the warranty, in addition to peace-of-mind' motoring for the buyer, will be its transferability to subsequent owners. Certain qualifications will apply, and the normal 'wear and tear' on such items as tyres, brake pads and clutch linings is excluded from cover.

"In the current climate Irish consumers are returning to the traditional values of customer service and Kia is the only manufacturer in Europe who will stand over their product for an unbeatable 7 years. This will appeal to all Irish motorists but will, we think, appeal especially to scrappage customers who may be planning to hold on their new cars for another 10 years, seven of which years can be worry-free if they choose Kia," said Kia Motors Ireland MD James Brooks.

Well done Kia. Let's hope others follow your lead.

Sunday Independent