Tuesday 20 February 2018

'It's paramount we put the customer first...'

Name: Julie Bothwell

Job title: National parts manager, BMW group Ireland

family: Mum, dad, brothers Craig and Graeme, boyfriend Adrian, Dylan the dog and two cats

hobbies: Running, surfing walking, swimming and following football and rugby

car: BMW X3 xDrive M Sport

'It's paramount we put the customer first...'

Julie Bothwell: 'Selling a lot of winter wheels' What's your own background?

I graduated from Dublin Institute of Technology in 2008 with a first class honours degree in marketing. I joined BMW Group Ireland from college as a sales and marketing executive. I was in this role for two years. In 2010 I took up the position of product manager and in March 2012 I became national parts manager.

What does your job involve?

The most important aspect is to ensure our customers are well looked after and we have availability of parts. I am also responsible for managing all aspects of the BMW dealer network's parts performance and I manage the marketing and promotional campaigns for parts.

What parts do you order most frequently?

At the moment we are selling a lot of winter wheels. Customers are realising the safety benefits of having these on their cars, especially in cold weather when their stopping distances can be significantly reduced.

Also we have recently launched a power kit for our top-selling model, the 520d, which is very popular. The power kit increases the performance (power and torque) of the car without compromising efficiency.

Do the current economic conditions make it more difficult for you to do your job?

Yes. It is paramount that we put the customer first.

What do you most like about your job ?

I get great satisfaction out of assisting dealers to meet customer needs and to achieve the best results for their parts department.

What's the most difficult part of your job?

Ensuring all issues/queries are answered as quickly as possible.

If you could work in another industry, what would it be?

I love the automotive industry and would like to stay in it for many years.

If you had a limitless budget what would be your dream car?

An Eagle E-Type Speedster, Maserati Quattroporte or Spyker C8 Aileron.

In an interview

with Olive Keogh

Irish Independent

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