'In this business you really do get what you pay for'
What's your own background?
I started working for Bridgestone in 1997 as receptionist and moved into our sales office in 1998.I left Bridgestone in 2000 to travel to Australia and returned in 2002 to take up a position as sales rep.
I was promoted to sales manager in 2005.
I have recently completed an MBA with the Open University and will graduate in early 2013.
There is a huge range of tyre prices out there. It's all rubber so what's the difference?
Tyres are like any other product; you get what you pay for.
Value for money is important, but the cheapest option is not necessarily the best value.
How should people maintain their tyres?
Pressures should be checked monthly following manufacturers' guidelines. The "throw in 28psi" and everything will be fine mentality still exists, yet in the case of some run-flat tyres the recommended psi could be over 40. Ensure your car is properly aligned. The majority of tyres are worn prematurely due to under inflation or misalignment. Rotating tyres where possible will extend the life of the tyre
Is it OK to buy used tyres?
Part worn tyres are a real issue as many customers are buying them not realising the risks involved. In Ireland there is no legislation for testing used tyres so in simple terms you are buying someone else's scrap tyres and the safety of your vehicle may be compromised as you can't tell if the tyre is damaged.
Are people putting off buying new tyres because of the recession?
Yes, and as a result there are a large number of vehicles in Ireland on tyres on or below the legal limit. This isn't safe at any time of year but more dangerous coming into winter.
Are winter tyres worth having and what do they cost?
Winter tyres are certainly fit for purpose and if you must drive each day regardless of the weather, they are a good investment, especially in rear-wheel drive vehicles. The cost of full winter tyres is about 25pc more expensive than summer tyres.
Generally speaking winter tyres are not needed in Ireland. If you do invest in winter tyres, be aware that your driving style must change as these tyres are designed for slower speeds.
If you had a limitless budget what would be your dream car?
A Mercedes SLK AMG.