Hyundai have Genesis of a plan for European battle
HYUNDAI plans to sell its large Genesis saloon in Europe where it will compete with the likes of BMW, Mercedes-Benz and Audi.
The South Korean giant says Genesis will represent its first European attempt to break into the premium segment on elements based on more than just price.
The company said it had to overcome the challenge of competing with established European brands.
A statement said: "We expect the Genesis to play a crucial role in improving our brand recognition."