Friday 24 November 2017

Honda's seeking your tales

Honda has launched a global social media PR campaign called #myjourney. Using the social media hashtag #myjourney on Twitter or Facebook and an engaging content hub (www.myjourneys.com), the campaign celebrates journeys from around the world, however long or short.

The campaign was inspired by a Honda customer, Jon Hancock. Jon and his wife Christine travelled around the world for eight years in their 1987 Honda Civic, from Bristol in the UK to Suzuka in Japan.

Another example is Ed Marsh, who rode his Honda C90 motorcycle from Malaysia back to London, and then up through Scandinavia to the Arctic Circle. On the other side of the world, a brave crew undertook a trip around the top of Australia's Northern coast, utilising Honda BF225 Marine Engines.

These journeys, says the company, embody Honda's core philosophy of "The Power of Dreams".

Jon Hancock explains: "Dreams most certainly can become reality, and things that seem impossible are only due to the limitations of our minds."

Irish Independent

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