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Grade A service with a smile as Cathy keeps the Audi flag flying


The garage next door was unveiling the new VW Jetta, so we decided to visit the Audi outlet thinking things might be a bit quieter.

Unfortunately, the buzz had overflown into the neat and well presented showroom and the young sales lady, Cathy Comerford, on duty was up to her eyes dealing with people.

We were in no rush and decided to sample the hospitality.

Outside, all used cars were priced and immaculately prepared. Inside, we saw the flagship A8 with a sold sign on it (still a few bob about). Others in the bright showroom included the new A6, A5 coupe in red, a white TT, a teak-brown Q5, an A3 estate, an A1 and an A4.

Each had a display stand with full details attached.

We checked out the disabled toilet and found it up to standard. We saw the well stocked brochure stand and the history wall, which detailed Audi's history from 1899 to 2009.

We saw a fine selection of Audi accessories, from alloys to golf bags to a lovely glass display with all sorts of gear inside.

We we were caught by surprise when we saw an Audi R8 Spider priced at €27 -- it was just one of the many model cars on display. Another, with no engine or gearbox, was priced at €325.

Performance output would be at the discretion of its small owner and more than likely reliant on how fast they could pedal it.

The sales lady was still busy so we took up residence at the coffee dock and sat down on the black leather couches.

Cathy covered the showroom floor with magnificent speed and competence, showing her customers around and answering their questions.

Apart from tea and coffee, there was a TV and reading material to keep us occupied.

A bowl of oranges and a jar of lollipops, biscuits and jelly beans also kept us happy. The jelly beans were most popular with adults.

We asked Cathy how many cars she had sold that day: three. We sat down at her open plan desk and told her we'd like an A4 diesel.

We were told about the 2-litre E model with stop/start and low emissions but no alloys. We declined and focused on the 2-litre S Line, priced at €38,717.

On a straight deal we would get €1,357 off. If we bought there and then Cathy would cut an additional €465 off.

The model was shown in detail and the S Line and its make-up was explained in full.

We were also offered a test drive in a demo model.

We asked for time to think and came away saying to ourselves that the motor business would be a better place with more Cathy Comerfords.


Location/access . . . . . . . . . 8.5

Customer parking . . . . . . 9.5

Signage . . . . . . . . . . . . . . . 9.5

Showroom . . . . . . . . . . . . . 9.5

Customer Facilities . . . . . . 9.5

Customer Service . . . . . . . 9.5

Models on display . . . . . . . 8.5

Deals offered . . . . . . . . . . . 9.5

We liked

The whole set-up; especially meeting someone who lives up to being what it says on her business card – Brand Specialist.

We disliked

More help should have been made available in the Audi section. Given the day that was in it, Cathy kept the flag flying.

Overall Impression

An outlet that ticks all the boxes in a professional, friendly way.

Irish Independent