French revolution as Renault conquers Irish car market
JUST as British Prime Minister David Cameron and President Sarkozy of France were announcing a defence entente cordiale, the French car firm Renault was last week celebrating a veritable rout of the Irish car market.
The company announced that 10,000 passenger cars were sold up to the end of last month -- and, spectacularly, Renault had 21 and 29 per cent of the market respectively for September and October. This brought its market share for the year to date up to 11 per cent. The company is the top importer in the scrappage market, with the Megane being Ireland's best selling car.
With so much of its success being built on the scrappage scheme -- and, to be fair, the company was the first to introduce its own incentives a year ago -- it is not surprising that it will continue to offer Irish motorists guaranteed double scrappage on all cars purchased in November for 2011 registrations. So, even if the Government does not continue with scrappage in next month's Budget, Renault will guarantee double scrappage prices for a new 2011 car.
Renault will also be pleased that the Fluence -- its very "Irish" car, mainly because it is a traditional well-specced saloon with a boot -- has made it to the final list of 10 cars for the Continental Irish Car of the Year award.