The Porsche 911 has been the (fast) heartbeat of the famous brand for 50 years.
It has been the car "to have" for so many drivers and has boasted hordes of enthusiasts since its debut as the 901 model at the IAA International Automotive Show in September 1963.
So far more than 820,000 have been built and Porsche claims it is, as a result, the most successful sports car in the world.
The Porsche Centre Dublin recently celebrated the 50-year 911 milestone by announcing its sponsorship of this year's Festival of Speed at Limerick Raceway over the August bank holiday weekend.
Should be fun. There will be racing cars new and old, rally cars, supercars, vintage, classics and motorcycles.
They rolled out a mouth-watering line-up of Porsches at the announcement as the picture shows, including a classic 1972 Carrera S and the newest Porsche 911 model, the 991.
Pictured celebrating the 911's milestone and the announcement of sponsorship of the Festival of Speed are (left to right) Mark Kelly, Porsche Centre Dublin; Richard O'Donnell, co-founder Irish Festival of Speed; Neil Lane, president Porsche Club of Ireland; Conor O'Brien, co-founder Irish Festival of Speed; and Alan Gilligan, marketing manager at Joe Duffy Motor Group.