Dacia steps up its push for buyers with new supermini
DACIA will step up its push on the Irish market with this new Ford Fiesta rival, the Sandero.
This is the first official picture of the supermini that Dacia owner Renault claims will be one of the most affordable cars on the market and is due here in January, possibly February.
I'm told there will be several variants of it throughout next year as the marque establishes a foothold on the market. Among them will be a rugged Stepway version, which sits 40mm higher and has a revised front end and flared wheel arches.
The company is already pushing its Duster family crossover hard for January sales and our information is that a lot of people are showing interest.
According to Dacia itself, there have been more than 1,000 test drives at the nine dealers around the country. The Duster costs from €14,990.
Price will be critical too, of course, for the Sandero. Expect it to undercut existing favourites by a fair margin. Equipment levels for here are not being disclosed as yet. They too are critical in how people approach the package, so it will be interesting to see what they come up with.
The Sandero will be underpinned by the same platform used for all Dacia's motors -- which helps to significantly cut production costs.
Nonetheless, the new 5dr is generally regarded as a far better-looking proposition than the old one, seen by most as quite dull.
According to reports, the inside is also much better, with Dacia claiming the cabin will be among the roomiest in its class, while boost room will outstrip some of its key rivals.
Full pricing and spec are expected to be announced in the relatively near future.
Meantime, the Sandero will make its formal public debut at the Paris Motor Show this month.