Chevrolet to do battle here with five-year warranty offer
Competition for buyers hotted up yesterday when it emerged that another carmaker is planning to offer a five-year warranty.
Chevrolet confirmed to the Irish Independent that it is planning to do so as it announced it was to enter battle on the market here again.
It already has 10 dealers signed up and is planning on having as many as 20. There will be six models initially and spec will be purely for the Irish market.
A spokesman confirmed: "Cars are being built specifically for the Irish market."
They will start selling next month, and Tom McQuerrins, who looked after the brand here before, has reportedly been appointed national director.
The dealers appointed were with Chevrolet before and it is understood negotiations are under way to build up the network.
The spokesman said they were not setting unrealistic targets, given the stagnant state of the market. "But we are here for the long term," he said.
Pressed on the level of scepticism with which the development is likely to be met and doubts over future trade-in values, the spokesman said there would most likely be a five-year warranty.
That would be similar to what is on offer in the UK, where, it is claimed, the marque has enjoyed a 20pc increase in sales.
"This is a long-term commitment," the spokesman added.
He was unable to be specific on what sort of deals would be offered or what kind of finance packages would be available but there is no doubt that both will feature.
Starting up mid-year means it can expect small sales this year but the real target is to hit the ground running for the hoped-for January surge.
So motorists can expect to see the famous Chevrolet signage beginning to go up at garages next month.
That, of course, is only the start.
Those associated with the marque agree they face a tough job re-building and instilling confidence in the cars.
The five-year warranty, which appears virtually certain but has not been officially nailed down yet, would go some way towards that.
Unfortunately in the real world it will take more than that. It is not the best of times to be coming into this market but consumers may benefit to the extent that competition is never any harm for them.