Saturday 17 March 2018

Cars sales 'hit by 13-reg superstition'

Eddie Cunningham Motoring Editor

SUPERSTITION about '13' registration plates has been a key factor in new car sales falling below last year's levels, an industry chief has claimed.

New figures show registrations rose in October – to push sales to within 6pc of 2012.

But fears and superstition about the "13 reg" definitely kept many potential buyers away, according to Ford Ireland chief Eddie Murphy.

"Without a doubt, there were people out there who would not buy a car with a 13 reg," he said.

He was speaking as SIMI figures revealed there was a 2pc increase in October sales. However, that was mainly due to a surge in registrations on the last day of the month.

The 1,696 cars sold last month means 73,395 cars have been registered so far this year, compared with 78,375 for the corresponding period in 2012.

Mr Murphy said he expected sales to increase by 5,000 – to 80,000 – next year as confidence is returning to the market and there will be no 13-reg superstition.

Irish Independent

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