Sunday 18 March 2018

The future is urban-bound, forecasts top designer

Jaguar I-Pace
Jaguar I-Pace
Eddie Cunningham

Eddie Cunningham

The scale of challenges and choices facing carmakers and motorists has been highlighted by a leading global figure.

Jaguar Land Rover design guru Gerry McGovern said "Brexit, electrification, autonomous driving, vehicle ownership" pose major tests. He asked: "What is all that going to mean for us?"

For his company and so many others, the key is making sure "we are relevant in a radically changing landscape".

He said: "Urban environments are becoming more and more relevant." That poses a challenge for Land Rover, which has been renowned for, and perceived as producing, large 4x4s.

But Mr McGovern said the buyers' focus has swung from purely big 4x4s to areas his company hasn't been before - most especially towards urban environments.

On UK plans to ban diesels and petrols from 2040, he told me: "We have plans. We have to get the right proportion of BEVs, PHEVs for the markets. The brand has the ability to stretch."

And there will be more Land Rover Discovery models: a compact SUV 'urban' model is widely speculated.

Equally, there will also be more Defenders than the known replacement.

Indo Motoring

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